GPWA Times Magazine - Issue 44 - July 2019

5 % Week 2 25 % Week 1 Week 3 10 % Which is your best-performing week each month? Comments from GPWA members: GPWA MEMBER POLL If you’ve noticed that your neighborhood iGaming affiliate is usually smiling more at the end of every month, it’s not an illusion. In fact, there’s a legitimate reason for it. According to a recent GPWA Poll, 40% of our members report- ed that the final seven days of each month are typically the best performing. What’s not certain is why, but considering Week 1 was second at 25%, we’re guessing it may have to do with the fact that many people get paid at either the end or the beginning of the month and thus have more motivation to gamble. But when you toss in that 20% of respondents don’t see a big difference week to week, you have to consider that it may be different in different plac- es, or even completely random. As always, in addition to voting in the poll, many of the respon- dents provided their guesses at the reasons. A few of those observations can be found below, but to view the entire thread of comments or to see a complete archive of GPWA polls, visit http://gpwa.org/414. vtyunby65 PRIVATE MEMBER It’s always Week 4, and it’s by far the strongest of them all. I believe it’s because the players want to win as much money as they possibly can before the end of the month. Some of them are high rollers. betting.football PUBLIC MEMBER Week 1; however, when we were promoting more Scandinavian sites it would always be Week 3. The promotions offered by the brands (who spend a lot of time data mining player actions) always correlated with the days or the weeks that they knew would get existing players back and new players to sign up. nwalker PRIVATE MEMBER Week 1 and 4 for me. I correlate that with when people who get paid monthly get paid, which is normally at the end of the third week or beginning of the fourth week of the month. Week 4 40 % No Real Difference by Week 20 % I Don’t Know 5 % G P W A t i m e s . o r g 12