GPWA Times Magazine - Issue 44 - July 2019

G P W A t i m e s . o r g 15 L ondon in February might not be the first place that comes to mind for a rollicking good time. While the city is bursting with history, there are nicer seasons to visit. But that didn’t stop a record-breaking number of iGaming professionals from turning out for ICE London 2019 and the London Affiliate Conference – nor did it stop them from having a blast. Attract- ing a near-capacity crowd of 36,092, ICE London 2019 continued eight consecutive years of growth to once again break its attendance record, topping last year by 8%. As always, there were plenty of cameras to capture the action at LAC, from the Opening Party to the exhibition floor. Held the same week, the rock ‘n’ roll-themed Fire & Ice par- ty at Troxy once again did not disappoint. (Given some of these pictures, you could even consider the Fire & Ice party an “exhibition floor”. . . .) If you didn’t make it to either conference this year, there’s always next year – and another record to break! e