GPWA Times Magazine - Issue 44 - July 2019

BY LORIEN PILLING As the iGaming industry continues to evolve , it’s vital for affiliates to think long-term and constantly reiterate their value to operators. T he number and magnitude of events in the global iGaming sector over the last two years make it dauntingly difficult to unravel their implications for the future. But affiliates should be under no illusions: the recent regulatory and operational decisions will shape the nature of the iGaming industry in different jurisdictions for years to come. Operators are being forced to react and adapt. Affiliates will have to follow suit. The affiliate marketing sector is entering a new stage in its evolution and is almost having to start all over again. G P W A t i m e s . o r g 25