GPWA Times Magazine - Issue 44 - July 2019

Breaking the ICE in Boston The GPWA’s Clare Fitzgerald reports back from the inaugural ICE North America, where iGaming professionals discussed hot topics like sports betting and the New Jersey model of affiliate licensing. Photo Gallery: LAC & ICE London It was a record-setting year for ICE London, held at the same time as the London Affiliate Conference. We capture some of the highlights. TABLE OF CONTENTS Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll 50 Affiliate Interview Series • 62 Affiliate Manager Interview Series • 70 Sponsors 72 Wall of Shame • 74 Event Calendar COVER STORY Rewriting the Rulebook Lorien Pilling explains why the old models of affiliate marketing are becoming obsolete, and the new models affiliates must adopt to stay relevant. WordPress Plugins to the Rescue! Dan Horvat shares his top recommendations for WordPress plugins to make running your sites easier. From the Forums How NOT to Get a New Affiliate to Sign Up: Affiliates and affiliate managers in the GPWA community discuss some worst practices they’ve seen when being pitched a deal. 14 30 46 40 24 G P W A t i m e s . o r g 6