GPWA Times Magazine - Issue 45 - October 2019

E arlier this year, I attended an affiliate event outside of the iGaming industry and was pleasantly sur- prised at how many young marketing professionals there were in the room. Suffice to say I was probably one in the iGaming Affiliate Industry Whether you’re an affiliate or an affiliate manager, an iGaming newbie or a grizzled veteran, Lee-Ann Johnstone reveals three essential keys to getting your business on the right path for success and profitability. of the oldest people there, apart from the three course lecturers, but it made me realize how fast this industry is growing and why performance marketing is such an exciting career for young marketers to pursue. Illustrations by PROKOPEVA IRINA/Shutterstock BY LEE-ANN JOHNSTONE G P W A t i m e s . o r g 22