GPWA Times Magazine - Issue 45 - October 2019

GPWA AFFILIATE INTERVIEW SERIES main trait for the affiliate manager and the program is the willingness to improve and develop the experience of the cus- tomer through the marketing funnel. A lot of brands have so many possibilities to lose their clients even before they can deposit because of a lack of attention and neatness in detail. Why did you join the GPWA? I was looking for platforms where I could share my experience and find answers, and spotted AffiliateGuardDog and GPWA. AffiliateGuardDog’s registration form was broken, so now I’m here (laughs) . engaged in gambling and betting whom I periodically contact. I was at iGB Live! in Amsterdam, and it was an interesting experience to chat face- to-face with well-known representatives of the industry. I am also going to London in February to visit the iGB and ICE (if the British government opens a visa for me), and I want to visit SiGMA in Malta, but most likely it’s going to happen in 2020. What traits do you look for in an affiliate manager? How about in an affiliate program? I think that the What do you like about the indus- try? It’s really wide, literally. Everyone can find a place for themselves, and it’s developing fast, which gives even more space for work and new challenges. If you could change one thing about the industry, what would it be? I’d have full legalization of gambling — grey and black markets are cultivating the oppor- tunity to scam gamblers by rigged brands. And the second one is for affiliate programs. They should stop targeting Scandinavian countries and develop other markets! What do you think the industry will look like in five years? Rise of under- rated markets. What’s your approach to SEO and drawing traffic to your sites? How much time do you spend on SEO specifically? The main approach is to keep pace with search engines — since, at The first thingwe look at is the reputation of the casino. No onewants to send the user to riggedcasinos .We also look at howthe casino behaves toward users and affiliates . Mykola is part of the 30-person team at HEX Casino Network. G P W A t i m e s . o r g 48