GPWA Times Magazine - Issue 45 - October 2019

guy, and working with websites is a good fit for me. I think it’s often surprising for people how lucrative it can actually be if done successfully. What’s your approach to SEO and drawing traffic to your sites? SEO is our primary traffic source, so the majority of what I do is with the intention of gain- ing and improving rankings. Regarding approach – it’s all about branding, authority and meeting user intent! How much time do you devote to social networking for your sites? We are always looking at the different trends and trying to create content on the site that answers the big questions casino players have. I also try to spend some time on fo- rums and Q&A sites, answering questions relating to online casinos. I think it’s very important to be a part of the wider com- munity when operating a website within any niche. What’s the most difficult thing about running your sites? Keeping all the different plates spinning while making sure that we are constantly improving on all fronts. What’s the best thing about running your sites? The variety. Every day brings new challenges, and there are so many aspects to the work. What do you do to stay in shape – both physically and mentally? I play five-a-side football to keep the beer belly away, and I work on side projects to keep challenging myself. What did you dream of doing, both professionally and personally, when you were a kid? Professionally, I always wanted to be a teacher. Personally, I wanted to be a footballer! If you won $10 million playing the lottery tomorrow, what would you do? So many things. Probably by the time the adrenaline wore off, half of it would be gone. I’d pay off any debts my family might have, buy a bunch of property (physical and digital), take my wife traveling and save the rest. GPWA AFFILIATE INTERVIEW SERIES about A little bit more Alex Tester He is 28 years old His favorite food is amok fish He is living in Malta His hometown is Norwich, U.K. His site is casinoguide.co.uk casinguide.com casinoguide.de His favorite book is Don’t Make Me Think , by Steve Krug Iwould prefer it if moremarketswere regulated aswell as theU.K. one is – I’m not a fanof the government there, but the Gambling Commission does at least seem to do a good job of protectingplayers while allowing the industrytoflourish . Nor w ich photo by Saurabh Prabhu/Shutterstock; Malta photo by krivinis/Shutterstock; Amok photo by sakadaphoto/Shutterstock G P W A t i m e s . o r g 52