GPWA Times Magazine - Issue 45 - October 2019

It’s ‘go time’ for ‘Gamer Gambling’ Nick Garner breaks down the burgeoning “gamer gambling” market, explaining how the ecosystem differs from traditional iGaming and what the potential is for this relatively unknown market. Photo Gallery: iGB Live! & iGB Affiliate Amsterdam iGB Live! and iGB Affiliate Amsterdam were held in the Netherlands’ capital in July, and the cameras were out to catch the action at the networking parties and on the exhibition floor. TABLE OF CONTENTS Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll • 42 From the Forums 46 Affiliate Interview Series • 54 iGaming Directory Rankings • 56 GPWA Seals 60 Affiliate Manager Interview Series • 68 Sponsors • 72 Wall of Shame • 74 Event Calendar COVER STORY: 3 Secrets to Affiliate Marketing Success Affiliate marketing is a constantly turning wheel, especially in the iGaming industry. Lee-Ann Johnstone from AffiliateINSIDER offers three important items that affiliates and affiliate managers should take to heart. The changing face of acquisition and retention Industry veteran Christina Thakor-Rankin discusses the key markers of Generation Z and why the gaming industry should tune into this massive demographic. 34 22 28 14 G P W A t i m e s . o r g 6