GPWA Times Magazine - Issue 45 - October 2019

Tell us about your typical work day. Usually my day begins at 7:30 a.m. heading to the gym. At 8:30, I have a cup of coffee and check Skype on my cellphone to see how many messages I got during the night and estimate the amount of work ahead of me for the day. Our affiliates are from all over the world, and they may text you at midnight or at 5 a.m. I usually finish at 6 p.m. But it depends. Sometimes my partners need me. It’s also a policy of our company to be available for most of the day. And I’m always online late at night anyway, so my days can be long and exciting! What’s the office culture like at BetWinnerAffiliates? Amazing! We all work in different places in the world. We are a remote but united team! We meet at industry events or when we are sponsoring the best events around the world. If you could go anywhere on vacation, where would you go? I would love to take a motorcycle trip around Italy . I love history and I love bikes, pizza, pasta and wine — a perfect match! What was the last book you read? NES-XX-SCN-2 Handbo - ken om NES-Spel (Swedish) — It’s a nerdy book about Nintendo 8-bit games that was released in Sweden. What’s your favorite movie? Tricky, but two movies comes to mind: Interview with the Vampire and Pulp Fiction . If you could have dinner with three people, living or dead, who would they be? They would be Elvis, Arnold (Schwarzenegger) and Freddie Mercury. Name one thing that people reading this maga- zine don’t know about you. I’m a collector of old Nin- tendo games and a video game nerd. I love history and driving motorcycles. How does BetWinnerAffiliates work to retain players sent by affiliates? Betwinner provides players with new and exciting games and tournaments, and the latest sporting events. We also offer our players popular payment systems, bonuses and lotteries. We know how important it is to retain and to keep our players happy. What would be your advice to an affiliate just getting started in the business? Patience, practice and do your re- search. What GEOs should you target, sports or casino? Look at the competitors. YouTube is a very good resource. Watch videos on how to do basic SEO and link building, how to build your website, see what website templates you should use. Reach out to affiliate managers and ask questions —we are here to help you! Do you gamble yourself, either online or in land-based casinos? I do play for approximately 50 or 100 euros a month. If you never play, you can never win. Where do you think the industry will be in the next five years? We are heading to an even more regulated mar- ket, with more countries introducing national regulation. The future will be more about compliance and regulations. We as affiliate managers need to be very up-to-date when it comes to new regulations in each country. I also think AI will definitely shape the future for iGaming oper- ators and will be the key to product personalization. I also think that retention will play a big part in the future, as we see more strict regulations and need to take care of the players and keep them happy. I also believe we will see new big markets opening up in Asia and the U.S. Africa is the next big thing. If you could change anything about the industry, what would it be? More responsibility for those who need our help. It would also be nice to remove fraud (laughs) . We are heading to an even more regulatedmarket , with more countries introducing national regulation . The future will be more about compliance and regulations . We as affiliate managers need to be very up- to-date when it comes to new regulations in each country. There are a lot of opportunities and no limits on personal growth . You get to see how the newmarkets are developing . I like the fast-changing environment and meeting new people . There is never a dull moment in this industry! AFFILIATE MANAGER INTERVIEW SERIES Niklas Fagerstrom G P W A t i m e s . o r g 66