GPWA Times Magazine - Issue 47 - July 2020

Illustration by Soloma/Shutterstock O ne of the many benefits of an active and engaging forum is the opportunity to receive advice from those who have decades of experience under their belt. They’ve “been there, done that” before, and the mistakes and successes they’ve had in the past can help you avoid unnecessary pitfalls. The following GPWA forum thread is a perfect example. GPWA Private Member Zalagania posed a question about the benefits of promoting multiple operators on his site. He asked what the advantage is of working with dozens of part- ners rather than a select few and seemed convinced that, in this case, less is more. Zalagania’s fellow members methodically and rationally explained contrary reasoning and, before long, he was rethink- ing his strategy. Excerpts from the thread are presented in the following pages. To read the entire conversation, visit gpwa.org/427 . For more forum posts, industry news, and complete ar- chives of our weekly GPWA newsletters and the GPWA Times Magazine , visit www.GPWA.org. How many operators do you work with and why? *This thread was edited for clarity and length FROM THE FORUMS G P W A t i m e s . o r g 26