GPWA Times Magazine - Issue 47 - July 2020

#12 Zalagania 19 March 2020 Private Member Originally Posted by mickyfu “Seems there are many of reasons to promote many casinos like stability, keywords and so on ... But I have a question: Why would you possibly only want to promote one or two? What possible benefits can you get out of doing this?” Although leveraging big accounts doesn’t work as well as with traditional affiliate sites, I assume if you’re on top of Google for most keywords, you can still negotiate higher rev share. As I wrote, I realized that you don’t need to be promoting only one or two opera- tors for the above to be true. Ultimately, it’s the traffic that buys leverage. Appreciate you giving me a question that changed my perspective. “ Reply With Quote #11 universal4 19 March 2020 Forum Administrator Great thread, showing many of the possi- bilities and trying to show all sides. I think years ago it was easier to just keep adding programs to the mix, but as many have implied, you need to study things closer and try to find a mix that works on individual sites, with the most trusted programs getting a little bit more exposure, but also be ready to change that in a hurry, if needed. “ Reply With Quote #10 TheGooner 19 March 2020 Private Member I try to get 3-4 bookies per main market - with a preferred partner in each region. But when you realize that there are half a dozen geo-regions (North America, UK, Main Europe, Scandis, Asia, Africa), and most bookmakers are only good in 1-2 regions then that gets to around 20 or so total recommended sites. “ Reply With Quote #9 allfreechips 19 March 2020 Private Member Depends completely on your site’s focus. Are you promoting the three best casinos, or are you offering all available casinos with legit reviews from you and your users? “ Reply With Quote “I think years ago it was easier to just keep adding programs to the mix. You need to study things closer and try to find a mix that works on individual sites, with the most trusted programs getting a little bit more exposure , but also be ready to change that in a hurry , if needed.” 29 G P W A t i m e s . o r g