GPWA Times Magazine - Issue 47 - July 2020

If you could change one thing about the industry these days, what would it be and why? It is to make everything more transparent and do more against un- serious affiliate programs that think they can do what they want. What do you think the industry will look like in five years? That’s a good question. Honestly, I don’t see any significant changes in the next five years in our industry. But you never can tell, as it is hard to predict the future, especially in our industry — anything is possible. What do your family and friends think of your work as an affiliate? In the beginning, they were a bit, let me say, skep- tical because “online gambling affiliate” sounds a bit unusual for people who don’t know anything about it. Gambling, to many people, is something negative. People don’t take it seriously. With time it has changed because I told them different things about our business; how we run things, and how people can win money. It does not matter if they play casino games, poker or sports bets. Most of my friends initially thought the gambling industry was all fraudulent. What’s your approach to SEO and draw- ing traffic to your site? How much time do you spend on SEO specifically? All that we are doing ev- ery day is based on SEO, and it is the most important thing. About 90% of our traffic comes from SEO. We create a lot of new unique content in different languages every day. We edit existing articles and ensure every- thing is up-to-date. Our admin and site manager are always informed about all rank changes and monitor all. As we all know, SEO is a very complicated and sensitive topic. Everything can be going smoothly for three months, but it may go bad later after a new Google update, that’s how it is with SEO and Google rankings. I would say we spend around 10 hours daily on SEO. How much time do you devote to social networking for your site? Almost nothing. In the past, we were a bit active on Facebook, but then they started to block gambling-related sites. All these social network things were nev- er helpful and they brought minimal results. Because of this, we invest a maximum of two to three hours per week to social networks. What’s the most difficult thing about running your site? To take care of four differ- ent languages and make sure that all is up-to-date; to be informed about any changes, laws, promo- tions. I speak German and En- glish, but no Spanish or Russian and I have to trust our guys that take care of this part to put all into place. What’s the best thing about running your site? I would say flexibility because I am not forced to stay at the same place, and I can work from all over the world. What do you do to stay in shape – both physically and mentally? I try to play tennis and golf very often; to be active and not always sit in front of the computer. What did you dream of doing, both professionally and personally, when you were a kid? My dream was to be a football star. To play for a big football club like Real Madrid or Manchester United. If you won $10 million playing the lottery tomorrow, what would you do? I definitely would work less, but I would continue working. I would buy a beautiful big house and give my family some money. If someone from out of town were visiting you, what’s the one place you’d definitely take them to see? It depends on where I stay. I live in Munich and there are many exciting places to see if you don’t know them. I would say the Hofbräuhaus. Everyone loves to see this place at least once if they come to Munich. If you were stranded on a desert is- land, what three items would you take with you and why? I would say a satellite mobile phone to be in touch with the rest of the world, a nice girl so as not to be alone, and my laptop to watch movies on Netflix. If you could invite any five people, liv- ing or dead, to dinner, who would they be? Frank Sinatra, Albert Einstein, Angelina Jolie, Robert de Niro, Dieter Bohlen Name three things that people reading this magazine don’t know about you. 1. I’ve never smoked even one cigarette in my life. 2. I like to watch Walt Disney cartoons. 3. That I once made €10,000 through bet- ting on a tennis game. Jambo There are a lot of black sheep in our industry today, and it is essential to have a community likeGPWA to help and protect each other . . . If one or two people write something negative in a forum, you can never be sure , but if 19 out of 20 people write something negative, then they must have a reason . 59 G P W A t i m e s . o r g