GPWA Times Magazine - Issue 47 - July 2020

Reaping the benefits of blockchain With new opportunities being realized by operators, players and affiliates, it’s time for the industry to embrace blockchain gaming, writes Luke Engerer from FunFair Technologies. TABLE OF CONTENTS Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll 24 iGaming Directory Rankings • 26 From the Forums • 48 Affiliate Interview Series • 62 Sponsors 64 Affiliate Manager Interview Series • 72 Wall of Shame • 74 Wall of Shame - Past Inductees Illustrations bySurf Ink/Shutterstock Navigating the COVID-19 landscape As the world around us changes due to a global pandemic, so should your SEO and content marketing strategies. Andrew Parker from Blueclaw Media explains why the new ecosystem for affiliates could serve as a prime opportunity. Affiliate marketing: The future is bright Despite an ominous start to 2020, the iGaming affiliate industry remains one of the best places to be working and doing business right now, says AffiliateINSIDER co-founder Lee-Ann Johnstone. 30 36 14 44 Photo recap from London In a time before social distancing was the new norm, the iGaming affiliate world congregated at iGB Affiliate London and ICE London to kick off 2020 in style. We capture the pomp and circumstance with a pictorial look back. G P W A t i m e s . o r g 6