GPWA Times Magazine - Issue 48 - December 2020

PLAN A NETWORKING STRATEGY Chances are virtual events are going to be big, so how do you reach the people you really can do business with in the space and time allocated? There aren’t going to be networking parties in a bar that you can use to bump into or get introduced to like you would in a physical event. Try to set up some outreach emails and automatic replies so you can get back to people as quickly as possible. Marketing automation can play a big role in helping you reach people ahead of the event. You need to make sure that content is sent on to those who request it as quickly as possible. However, you also need to make sure that you are brushing up on those crucial lead gen and cold calling skills before the event. What happens if you try to approach me with something I don’t need or will never use? What impression does that deliver for you/ your company? This generally only happens if you have done no research about me and have no clue what a partnership between This is new territory for us all . Just as we are adapting to the “new normal” of our wider lives, we must adapt to these changes within our industry. GPWA Poll When do you expect to attend live conferences in the wake of COVID-19? 24 % 19 % 14 % 11 % 11 % 11 % 5 % 5 % baldidiot Private Member Not really in a rush to go myself . . . I might swerve de- pending on how things are looking. Being in a giant hall of thousands of people from all around the world isn’t currently that appealing! golfbettingsystem Public Member Going to be some time yet, I suspect . . . Even with a vaccine next year there’ll likely still be a lot of caution and by then I suspect everyone will have had to have found better virtual solutions for a lot of things. Renee Sponsor Affiliate Program I’ll be very surprised if it’s any time next year for us due to the restrictions our government has placed on us leaving the country, so I chose first half of 2022. I may be a bit pessimistic about this but our government seems pretty hell bent on keeping us locked inside our country. Q3 of 2021 1st half of 2022 Q4 of 2021 Q2 of 2021 Q1 of 2021 2nd half of 2022 2023 or later Used to attend conferences, but don’t plan to again 25 G P W A t i m e s . o r g