GPWA Times Magazine - Issue 48 - December 2020

Illustration by hand idea/Shutterstock Commu Communities are built on a sense of belonging. The affiliate marketing industry, however, is currently experiencing a belongingness deficit due to the abundance of choice and its inherent focus on numbers. The Affiliate Race: a Sense of Belonging From Imagined Communities to BY MARIA TSNOMPILANTZE G P W A t i m e s . o r g 44