GPWA Times Magazine - Issue 48 - December 2020

AFFILIATE MANAGER INTERVIEW SERIES Please tell us a little bit about yourself. Where are you from and where did you grow up? I’m from Siberia, a quiet town named Omsk. A couple of years ago I moved to Moscow. You may ask why did I choose Moscow? I came here after my third year in the University and I fell in love—this rhythm, this speed of life movement, this scope that amazed me—I realized that after grad- uation I will definitely come here to live. The main thing is to set a goal and reach it no matter what. That’s why I’m here! How did you end up working in the iGaming industry? Before my current job, I was engaged in traffic arbitrage with my brother and I am still doing it. We are creating an application for sports/casino betting. This helped me to study the whole market, gave me an understanding of what good traffic is and how to work with it. What do you like most about working in the iGaming affiliate business and what has surprised you about the industry? For me, this sphere itself is very unusual. There is no time to get bored! It’s amazing to communicate with people from different countries, make friends, and then meet them at conferences, learn how to understand partners and find their own approach to everyone. It surprises and delights me at the same time. Megapartners was founded in 2019. What has it been like working with a new program and what makes the Megapartners affiliate program attractive and unique to affiliates? If I say that it’s easy, then I would be lying! Of course, this is a lot of work for all employees of our affiliate program. Since you need a lot of effort and a good team to create a good product, we try to make everything as convenient as possible for our partners, and this includes: • Statistics • Postbacks • Bonuses, LTV, etc. • Creatives We always try to develop both sides: our affiliate program and the product itself. In my opinion, this makes our affiliate program unique because we approach our work responsibly and are always vigilant! Svetlana Zabolotnova Megapartners G P W A t i m e s . o r g 66

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