GPWA Times Magazine - Issue 49 - April 2021

1xBet not only offers a wide range of markets for players, but also invests in the development of esports, in general. Sponsorships of teams like NAVI, HellRaisers andCascade, together with the organization of various events, have only enhanced the company’s innovative solutions. The popularity of esports at 1xBet is due to several factors: • The general upward trend of esports • 1xBet’s collaborations with leading esports teams • Effective promos for the target audience that loves esports • The assistance of affiliates in promoting this sector of the gambling business I would like to expand on the last component in more detail. How can esports be useful for affiliates, and how does it help all parties earn money? The popularity of esports in Latin America The popularity of esports is growing in Latin America, but the level differs from country to country. There are, however, two notable markets where esports is wildly popular and still growing. The first is Brazil. The culture of playing Counter-Strike (CS:GO) has long been established here, and there are many Brazilian stars of this discipline. Esports is also penetrating pop- ular culture because many younger generations play CS:GO in their leisure time. The second is Peru, where Dota 2, another popular discipline, is adored. Although Peru’s esports talent is not as plentiful as Brazil in terms of numbers, it also has its own successful teams on the world stage. The role and perspectives of esports affiliates Partners play an important role in pop- ularizing 1xBet as the leading bookmaker for esports betting. This is still a fairly young element of the gambling industry, and many affiliates may prefer to concentrate on the major sports. But trends are inevitable and tough to ignore. Therefore, among the partners, there are more and more sites that talk about es- ports. They make money through the 1xBet affiliate program, and bring players who can enjoy the excellent service. Looking towards the future, the prospects are promising. Esports has not yet revealed half of its potential. Digitalization is already reaching the farthest corners of our planet, and therefore the audience will only grow. For those who started promoting 1xBet through esports, great prospects are already opening up. The niche is not overly saturated with competition, so there is a chance to take a leading position. Illustration by Visual Generation/Shutterstock 35 G P W A t i m e s . o r g