GPWA Times Magazine - Issue 49 - April 2021

AFFILIATE MANAGER INTERVIEW SERIES Martin Janovcik GAMING1 Please tell us a little bit about yourself? I’m from a teacher’s family that was quite hard-working. I had a great childhood. At first, I dreamt about being a designer and since secondary grammar school I wanted to work in sports or culture-related advertising as one of the most desired options. You got your start in the iGaming industry way back in 2005 when you were with Bet- radar and since then you have worked with some of the most recognized brands in the business, mostly as a marketing director and manager, before becoming Head of Ad- vertising Operations at GAMING1. How did you break into the iGaming space? I wanted to work in the digital and sports related industry. That dream came true, I was happy to have the opportunity to learn from some of the greatest guys in the industry. I was happy to have a chance to later help a digital startup, Betradar, at the very start with freelance contributions. With friends we started our own affiliate sites back in the prehistory, but we quickly found it is not easy to scale up. We also haven’t been always treated well and fairly by operators and that helped me to understand how important it is to keep transparent and quality re- lationships with affiliate partners. Such experience helps you to learn lot. GAMING1 is Belgian-based and is a division of a larger and well-known company, Ardent Group, that was founded almost 30 years ago. Please tell us more about that dynamic and what specialties GAMING1 brings to the parent company? It’s all about team. If we zoom into Affiliate Channel development, without my colleagues, especially Carmel and Andrea, it would not be happening, credits go this way. There’s an outstanding quality of personal interactions in this company. I’ve been blessed to meet a lot of inter- esting colleagues. GAMING1 was able to manage very steep progress over the years in a great manner. The essence of this industry is in the DNA of our company as we are also games producers. The spirit and passion is here and we look forward to the next chapters of our development in a number of regulated markets. Late last year, GAMING1 won four awards at the Malta iGaming Excellence Awards. Why do you think the company has earned these kinds of honor? This was an “awards breakthrough” for the company. It’s a result of the hard-working attitude and strong entrepreneurial spirit of the company. Games production excellence gets rewarded. GAMING1 has a strong land-based history and our success at MiGEA was also a re- flection of further digital build up in recent years. G P W A t i m e s . o r g 66