GPWA Times Magazine - Issue 50 - August 2021

fter a year of “online-focused” gambling, the gaming and betting industry is as competitive as ever with new brands entering the arena to fight for the attention and business of customers around the world. However, while the savviest gaming companies are taking advantage of scope to attract new customers with in- novative marketing, great offers and an energetic brand, others are fighting to grow. For many operators and affiliates competing within this area, the goal is to retain their own customers and increase their market share by taking customers from competitors. With that said, player acquisition remains a vital concern and investing time, energy, money and expertise is essential to maintaining progress. For those looking to get ahead and acquire players that will grow alongside their brand, a data-driven strategy encompassing the basics of SEO all the way through to the most effective thinking in content marketing and PPC, backed up by real customer insight, is the right path to growth. This article will highlight the main pillars of online player ac- quisition in a straightforward way. For many, certain pillars will already be very familiar, but with over a decade and a half of experience embedded in the gaming industry, the Blueclaw team is adamant that solely relying on just one or two of these pillars, rather than ensuring an integrated approach, is an unacceptable risk to your gaming business. P I LLAR 1 On-site technical SEO P I LLAR 2 ContentMarketing andDigital PR / Off-Site SEO P I LLAR 3 Customer experience and engagement P I LLAR 4 Paid search and social 21 G P W A t i m e s . o r g