GPWA Times Magazine - Issue 50 - August 2021

4 PILLARS OF PLAYER ACQUISITION This pillar depends on having a genuine understanding of your customers and the ability to present your brand in ways that maps to their passions, and your wider SEO, content and acquisition strategy. It all comes down to preparation, under- standing the interests of fans and players, and making it easy for your betting brand to be seen as knowledgeable, valuable and fan-first. Passion and excitement are certainly important for success in sports and gaming, but smart planning and working with what you’ve got is essential. The same is true in customer engagement across the pillars of SEO, content marketing and more. Focusing on content, customer experience and customer en- gagement helps you fill in the gaps to maintain relationships with potential players so that when they do decide to play, they play with your betting brand and not someone else’s. By ensuring your content is mobile-friendly, engaging, and succinct, you are maximizing your chances of being a pocket resource to players. More excitingly, having industry experts, bloggers, tipsters and big personalities sharing and engaging with your content is a great way to enhance your customer’s experience when engaging with your content, and can be a great tool to assist in selling you into new pools of potential visitors. Additionally, just as it makes sense to have dedicated pages for sporting match-ups and casino events that you know will take place, building up a repository of quality content aligned to calendar events of interest to players in your bet- ting niche, is an efficient approach to fueling engagement and player acquisition. By ensuring your content is mobile-friendly , engaging , and succinct , you are maximizing your chances of being a pocket resource to players . More excitingly, having industry experts , bloggers , tipsters and big personalities sharing and engaging with your content is a great way to enhance your customer’s experience . P I L L A R 3 Customer Experience and Engagement G P W A t i m e s . o r g 24