GPWA Times Magazine - Issue 50 - August 2021

Canadian marketing, digital marketing and specifically anti-spam legislation is different than U.S. law: • Canadian SPAM is different. The Canadian regime has an active opt-in provision for email lists, and so unsolicited emails of a commercial nature can result in material fines. • Canadian advertising law falls under the Canadian Code of Advertising Standards and the Competition Act, which prohibit fraudulent or misleading advertising. • The Canadian Radio-television and Telecommunications Commission (CRTC) oversees other forms of advertising, including telemarketing. If you are going to conduct affiliate sales by phone in Canada, you will have to comply with the CRTC’s rules, including putting yourself on Canada’s National Do Not Call List. • Consumer Protection laws federally and provincially will apply to your activities too; be aware of your requirements under these laws. There has never been a regulated role for affiliates in Canada’s gaming market. The expected changes will be a sea of change for affiliates interested in working within our market. The time to get ready for this change is now. If you’re looking to learn more about what legalized single-event sports betting can mean for you, Segev LLP is here to help. Feel free to reach out to us, and one of our lawyers will be happy to assist you. You can reach the author, Ron Segev, directly at ron@segev.ca. For more information, please contact us at inquiries@segev.ca or 1-800-604-1312. Ron Segev is the founding Partner of Segev LLP, a full- solutions business law firm recognized worldwide as a leading online gaming and betting law firm, and having an expertise in technology, commercial, regulatory, compliance, finance and securities law. He is a General Member of the International Masters of Gaming Law and recognized as a leading gaming lawyer by Chambers & Partners. Negin Alavi is an articling student with Segev LLP. She graduated from UBC’s Peter A. Allard School of Law in 2020. Kim Lishman is a legal assistant and copywriter with Segev LLP. She graduated from Staffordshire University in 2011 with a degree in Journalism. This article is for informational purposes only, does not constitute legal advice, and should not be relied upon as such. A NEW FRONTIER