GPWA Times Magazine - Issue 50 - August 2021

TABLE OF CONTENTS Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll 14 From the Forums • 18 iGaming Directory Rankings • 42 Affiliate Interview Series 58 Sponsors • 60 Affiliate Manager Interview Series • 68 Wall of Shame • 70 Event Calendar The 4 Pillars of Player Acquisition From on-site and off-site SEO to customer engagement, all aspects of operators’ and affiliates’ strategies need to be detailed oriented in order to successfully bring in and retain online players, according to Blueclaw’s Rachael Sammut. Affinity Marketing Affinity Marketing is an up-and-coming strategy and Lee-Ann Johnstone of AffiliateINSIDER emphasizes how important it can be when building a brand. A New Frontier It’s a whole new world in Canada after a bill legalizing single-event sports betting passed the Senate in June. Now, affiliates and operators are preparing to dive into waters never tested before. Does Creativity Scare You? Maria Tsnompilantze from PlayAttack explains that, as an affiliate marketer, you cannot be afraid of being creative. Sticking to what you know and being conservative can only get you so far. 20 26 30 38 G P W A t i m e s . o r g 6