GPWA Times Magazine - Issue 50 - August 2021

AFFILIATE MANAGER INTERVIEW SERIES We offer for every affiliate dedicated landing pag es with the affiliate’s logo and I try to be availab le almost 24/7 on Skype, so ask me whenever yo u want, if you need anything! What does Konung Partners do to help a f- filiates retain players and gain FTDs? W e have many features to keep our players motivate d. First of all we have a VIP Program, so the playe rs constantly get rewarded for their playing activit y. Furthermore, we have various bonuses to offe r: first deposit bonus, second deposit bonus, thir d deposit bonus, Monday bonus and Friday bonu s. In addition, we send out several other promotion s every week to ensure that players can pick the ir favorite ones. And on top of that, we have a retentio n team that looks for VIP players and makes specif ic personal offers to exclusive players. decrease with upcoming policies. Many other aspects, for example payments providers, cut their work with certain licenses. That makes it even more difficult to stay competitive, and may lead to even bigger usage of crypto alternatives, but that’s just an assumption. What are some of the things you like most about your job? In general, I like the creative part of my job, working on several promotional ideas, website tools and other campaigns. While studying economics, I realized I’m not made for a generic job, with zero individuality. I enjoy talking to people. That’s themain part of my job, to negotiate and find compromises. This can also be quite exhausting, to be honest, as not everyone is nice to talk with. But that taught me how to handle different types of people and how important it is to take responsibility for your decisions. Another aspect I love about the job is that I had the chance to visit different cities and countries like Netherlands, Serbia, Portugal and hopefully somemore in the future. What should affiliates know about Konung Partners in order to effectively market its brands? In general, we’re looking for long term partnerships with affiliates. And sometimes it takes a bit of time to figure out what works for a certain project. Even if the desired results don’t come imme- diately, we have experienced that even some slight changes in positioning or advertising can have a good impact. Based on my personal experience, I figured out that affiliates who believe in themselves and their players’ values are mostly much more flexible in terms of commission and in other cooperation regards. So, let’s communicate with each other and try to find solutions to grow together! Based on my personal experience , I figured ou t that affiliates who believe in themselves and their players ’ values are mostly much more flexible in terms of commission and in other cooperation regards. So, let’s communicate with each othe r and try to find solutions to grow together ! From a customer’s perspective , everything seems to be simple . As a player, you visit a site , make a deposit , gamble a bit and blame the support for not winning (worst case) in a period of five minutes . . . But the background work of a project is immense and I never really thought about that before I took a look at it from the operator’s perspective . G P W A t i m e s . o r g 62