ey game. Right now, any of the sites with deep pockets could pretty much at will outrank anything else they chose to, and if they wanted to, and on any subject they wanted to. While knowing all of the elements needed actually to do that is crucial, knowledge can be bought. All of the things you need to do with that knowledge can be paid for too. I wouldn’t put anyone off starting from scratch. Within this interview, I hope that anyone in that position will find some things that might help and many mistakes to avoid. I had to think deeply about whether to do this interview. On the one hand, I didn’t think too many would be interested in an “affiliate” that doesn’t make any consistent money. I’m fully aware that my early mistakes and wrong choices mean I’m not in the position I should be in by now. On the other hand, I figured it might help someone avoid those worst mistakes and maybe even spark some thinking that will bear some fruit along the line. I’ve accepted that building out realmoney. games alone to any absolute acceptable level is probably out of reach. It’s too broad a subject for any one-person band to handle with the degree of detail and extensive coverage it deserves, and needs a team. But that won’t necessarily stop the long-term attempt. I won’t end on a negative point for smaller affiliates coming in fresh. There still looks to be some sort of a future. There are so many different elements involved in building up sites and ranking pages that I would urge anyone new to fully understand that it takes significant knowledge, experience and effort. Doing it alone is tough. Not impossible, but be prepared that you will need to use up a lot of time. It will need increased attention to choosing subjects that will be viable targets, in tandem with plenty of attention to all the elements of ranking pages and adequately structuring a site to house the content optimally. With all that, and bearing in mind that what Google does — and that we can’t control — can and will have major impacts, common sense says it will all get exponentially more challenging. Of course, there are other ways to crack this nut outside of solely building a site and aiming for search engine traffic. Those have always been outside of my interest or skill-set, but obviously, some GPWA members are highly skilled in this approach and may offer advice from time to time. There are some clever members on the forum, for sure. Clearly, the changes in recent years where some gambling operators appear to have been questionably handling relationships with affiliates and the way the financial models have evolved also have a significant impact. Personally, I’m not sure where that will all end. There are other ways to make an income from a site, but we all know that the affiliate model was, and arguably still is, the best way to make money from it. Do you have any hobbies or other interests outside websites? I have a healthy interest in longevity, which explains some of the “alternative” type therapy opGPWA AFFILIATE INTERVIEW SERIES chaumi I love the puzzle that all thisSEOstuff presents and enjoy working on it. It’s especially gratifyingwhensomethingworks, irrelevant of whether it’s returning cash . . . There is still plenty to learn, and I’msure plentyof changes are coming thatwill call for the ability toadapt and explorenewavenues. G P W A t i m e s . o r g 48
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