Image by Dafinka/Shutterstock Better late than never… Welcome to the 52nd edition of the GPWA Times Magazine! We’re thrilled to be heading back to the U.K. for ICE London and iGB Affiliate London, two of the busiest and most important events on the annual iGaming calendar that were pushed to April from their normal February slot due to the lingering pandemic and the Omicron variant. If there’s one thing we’ve learned over the last two years it’s that we can’t take our opportunities to band together as an industry for granted. So, even if it’s on a slight delay, we look forward to seeing your smiling faces at the ExCel in London and hope you have a chance to stop by our stand, say hello and pick up a copy of the new magazine. Speaking of this issue, our cover story is an important read for all affiliates, no matter what their experience level may be, as good friend and regular contributor Lee-Ann Johnstone from AffiliateINSIDER presents 10 questions you should ask before seeking out a new affiliate program to work with. In addition, Erica Anderson from Paysafe’s Income Access explains why real-time data is vital for affiliates, and Andrew Heaford from Legalbet has a piece about the strategies you should employ before entering a new market or promoting a new vertical. Also in the following pages, we present our regular departments and features, including a photo gallery from SiGMA Europe, which was held in Malta in late November, affiliate interviews with a pair of veteran GPWA members, Q&As with two compelling affiliate managers who have very interesting backgrounds, a look at casino site rankings from calendar year 2021, courtesy of iGamingDirectory.com, and, last but not least, a new inductee of the APCW Wall of Shame who managed to put his foot in his mouth late last year. You will also find the latest industry Event Calendar on Page 70. It is our sincere hope that this nagging pandemic will reverse course and this updated schedule of conferences and events remains intact so we can continue our routine of gathering with you all on a regular basis. Enjoy the new issue and don’t forget that a subscription to the GPWA Times Magazine is free. To ensure you don’t miss another issue, simply visit GPWAtimes.org/subscribe/. Stay safe and healthy! Michael Corfman SUBSCRIPTIONS For a FREE subscription to the GPWA Times Magazine, visit GPWAtimes.org ADVERTISING To advertise in the GPWA Times Magazine, please e-mail: sales@gpwa.org Executive Director: Michael Corfman Program Director: Anthony Telesca Program Manager: Maria Florides Member Services: Richard Bard Marketing Director: Andrea Mullaney Managing Editor: Gary Trask Associate Editor: Dan Ippolito Designers: George Choi, Zoran Maksimovic´ LETTER FROM THE DIRECTOR 4
RkJQdWJsaXNoZXIy NDIzMTA=