rior to Betarena, occupying positions above ours, affecting the quality of the content that users have access to. You also have an opt-in box for a newsletter. How often do you email to your list and how effective have the newsletter been with attracting traffic and converting players? Our platform is growing, and increasing our mailing list serves that purpose. We have changed the newsletter format, sending only to inform the platform updates on Medium. It is not serving the purpose of direct player conversion, but to show the evolution of our platform and keep users interested in our project. Have you ever thought of trying to create another sports betting site, or try to get into another vertical like online casinos? No, the focus is on Betarena with high ambitions that include continuing to improve the content platform so that we are ranked as the best content platform in the segment where we operate, with content created by journalists and artificial intelligence. The other area of improvement is to release a platform for scores and statistics capable of rivaling with the largest world platforms of its kind. We will also launch a new space dedicated to competitions using blockchain technology with its token that players will be able to accumulate. What’s your approach to SEO and drawing traffic to your site? SEO has been a constant focus at Betarena, but it required some progress on the platform to have the conditions in place to apply some of the strategies defined. Starting in the last quarter of 2021, the improvements in the SEO strategy were evident and should bring great results for Betarena. How has COVID-19 affected you personally and professionally? Have you made any changes in response to the pandemic? I think it hit everyone, without exception. Since we work remotely, it didn’t have much of an impact on the day-to-day tasks. I haven’t had anyone seriously ill or anything like that, so it didn’t affect us, other than the restrictions imposed by governments. Fortunately, I can’t say that the impact has been significant. Now, the world has been changing, which may be of more concern than COVID in our future as a society. Let’s hope that balance and thoughtfulness will prevail in the end. What are your hobbies? What do you do when you are not working? Traveling and sports are my hobbies. The first has had some limitations because of the pandemic, but I have kept up a regular practice of tennis, rowing, and strength training, that cannot be missed. If someone were visiting you for 24 hours and had never been to Portugal, where would you bring them and why? I would show them the wonders of living on the opposite shore of Lisbon. We have fabulous places where we can eat, walk, view Lisbon and have a good time. If you were stranded on a desert island, what three items would you take with you and why? A boat, gasoline and a map so I can get back to Portugal. If you could invite any five people, living or dead, to dinner, who would they be? I think it would be interesting to have dinner with Jeff Goldblum, a great storyteller. Bruno Perini, a Brazilian investor who has grown a lot and seems an exciting person to exchange ideas about investments over dinner. RobbWolf, who works in health and nutrition, would be interesting to have a conversation with. Dwayne Johnson for a super exciting talk about resilience and growth. A dinner with Freddie Mercury would undoubtedly be unforgettable. Name three things that people reading this magazine don’t know about you. 1. I’m gluten intolerant and that it’s the best thing that ever happened to me. 2. I play FIFA on PS. 3. I love street art and I have a collection of photographs illustrating that passion. about A little bit more João N. He is 43 years old His favorite food is Sardines His site is betarena.com His favorite book is The Zurich Axioms by Max Gunther He is living in Almada, Portugal His hometown is Amadora, Portugal Amadora photo by Stas Rozhkov/Flickr; Almada photo by INTERPIXELS/Shutterstock; Sardines photo by Nadiia Loboda/Shutterstock GPWA AFFILIATE INTERVIEW SERIES Betarena G P W A t i m e s . o r g 54
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