Have you ever bought websites as a way to grow your business? GPWA MEMBER POLL There are many strategies for growing a business. For a web-based business, that might mean providing better content, increasing traffic, improving the customer journey, and a thousand other strategic and tactical activities that can form the foundation for organic growth. One possible strategy that can help an iGaming affiliate business expand is the acquisition of new sites. However, it is a strategy that requires a financial investment and not just hard work. In a recent poll on the GPWA Forums, we asked our members if they have acquired additional sites as part of a growth strategy for their business. While the majority of respondents agreed that buying sites has worked out well for them, overall the voting results were mixed. We also received some interesting feedback about this potential business strategy. A sampling of comments from our members, as well as the poll results, are found below. For more details regarding this poll and to view all of the comments and advice from our members, visit gpwa.org/450. 11%No, never have and never would 22%No, but I might consider it 6%Yes, but overall it has not worked out well 17%Yes, and overall it has worked out okay 34%Yes, and overall it has been important to our growth 10%No, but I think I should Comments from GPWA members CasinosBroker PUBLIC MEMBER I’ve been purchasing websites for quite some time now. Acquiring websites in your niche is important to grow your business. It requires time, work, and due diligence. But overall, if an entrepreneur succeeds with a deal — it will benefit him. big fish PRIVATE MEMBER I’ve purchased many websites for growth over the years. I’ve also sold some premium domains I wasn’t using and then reinvested into portals. I have not bought any in a long time but I’d like to if I can find the right one at the right price. golfbettingsystem PUBLIC MEMBER Have bought a couple in the same niche over the years from competitors who were winding up their sites. One was fine; the other had a manual penalty on the site which wasn’t discussed or disclosed and I naively got caught out there. Lesson learnt! 12 G P W A t i m e s . o r g
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