of men’s act: The popularity of women’s sports – and the betting action on those events — is on the rise. In 2019, Nielsen Sports published a report titled “The Rise of Women’s Sports: Identifying and Maximizing the Opportunity,” which contained one staggering finding: 84% of sports fans are interested in watching women’s sports, and that the potential fan base for women’s soccer across the U.K., France, Italy, Germany, Spain, the U.S., Australia and New Zealand (which also just happen to be some of the biggest betting markets in the world) was estimated at that time to be in the region of around 105 million. The increased popularity of women’s football/soccer is also supported by several other sources. Pitchero, a company specializing in technology for football clubs, published a blog highlighting the “meteoric rise” of women’s soccer in the U.K., home of the English Premier League, the most popular and lucrative betting league in the world. Some of the most compelling figures; however, come from the home of football itself, Federation Internationale de Football Association (FIFA). Its report following the 2019 FIFA Women’s World Cup, won by the U.S., said that the event attracted record-breaking audience figures of close to USA +235 France +285 England +700 Germany +750 Netherlands +1200 Australia +1400 Canada +3000 Spain +3000 Brazil +3500 Japan +3500 ing Illustrations by Angelina Bambina/Shutterstock, Vectorpocket/Shutterstock and YummyBuum/Shutterstock 17 G P W A t i m e s . o r g
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