Cashing In The 2023 FIFAWomen’s World Cup begins in 12 months. But preparation for iGaming affiliates should start well before the first match if they want to take full advantage of this unique event that is soaring in popularity. As dutifully noted inChristina Thakor-Rankin’s accompanying article, the interest in betting on women’s sports has dramatically escalated in recent years and next summer’s World Cup, which will be played over the course of 30 days beginning on 20 July on pitches across Australia and New Zealand, could very well draw never-seen-before numbers for viewership and betting handle. “I firmly believe we are going to see record levels of interest and betting volumes on the Women’s World Cup,” said iGaming affiliate Yordan Spasov, one of the creators of Oddspedia, a GPWA member. “World Cups have always been a feast for fans, and the fandom around women’s sports has been one of the fastest-growing bases for the past few years . . . With fewer events going on at the same time, the tournament will receive a fair amount of focused media coverage. And we will most likely see up to two billion viewers tune in to the tournament.” on the Hysteria How Affiliates Should Prepare for the 2023 Women’s World Cup By Gary Trask 21 G P W A t i m e s . o r g
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