rknuppel How do you decide which affiliate programs to work with? What have you learned over the years about picking and choosing the right affiliate programs for your sites? For me this is quite simple: any regulated operator in the United States that has an affiliate program -- I’ll work with. I’ve never been very picky about who I work with. I believe that more options are better. Now, when it comes to who I work CLOSEST with, that’s a different story. Having an engaged affiliate manager that you can trust is super important. Secondly, having a CPA or rev share deal that competes with others is huge. Some of these programs offering low CPAs are going to struggle getting affiliates to promote them. Our “real estate” is valuable, so the money needs to be there in return if we promote you. Tell us about your gambling domain name business. How did that idea come about and how has it been received? Let’s face it, “domaining,” collecting, and hoarding is a common “problem” for all of us affiliates. We see a domain name, think of a way to use it, buy it, and then let it sit. That’s how it started for me. But in 2020, I decided to start selling my gaming domains to other professionals and startups in the industry. I had been collecting a number of U.S.-facing domains, and decided it was time to get those into the hands of people that would use them. That’s when PremiumGamblingDomains. comwas born! It’s been going well and growing year after year. I don’t treat it as highest priority, but I have over 1,000 domains listed across my own storefront and other sites (afternic, Dan, GoDaddy and more). I just need to quit acquiring more domains, but as I mentioned, it’s a problem (Laughs). You have attended a number of iGaming events and conferences over the years. What do you like best about these events and what advice would you give to a fellow affiliate about making the most of their time at an industry event? My favorite thing about being involved in the iGaming industry is connecting with and helping other professionals succeed. This is why I love Before 2018, I was very shy about talking about what I did. But since PASPA was abolished, I now scream from the rooftops about being in the sports betting industry. Our company was really well positioned to capitalize on the growth of the U.S. market, and we continue to build our footprint year after year. 51 G P W A t i m e s . o r g
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