GPWA Times Magazine - Issue 53 - July 2022

AFFILIATE MANAGER INTERVIEW SERIES Sasha Boerma SlotVibe Partners Please tell us a little bit about yourself. Where are you from and where did you grow up? I’m a born and bred South African but often get told I don’t look it. That’s the Dutch in me! My mom moved to Cape Town from the Netherlands when she was 16 years old. I grew up and studied in Cape Town but did venture out to live in Johannesburg - the City of Gold - for career opportunities. I returned to Cape Town a few years ago to be closer to family and friends. I have three children who keep me on my toes! If I am not loving every minute of our industry, I’m out with them at the beaches or mountains. Cape Town is truly one of the most beautiful cities in the world. You have extensive experience in digital marketing but just started in the iGaming industry last year. Please tell us more about your work background and why you decided to shift into the iGaming affiliate industry. I found my strength and skills in Digital Marketing straight out of University after completing my degree in Business Commerce. For the past 18 years, I’ve been working in this field, whether it’s helping corporations build their digital presence, or in agencies, helping brands integrate traditional marketing, branding and digital. The digital industry moves quickly and my skills developed with it. Social media, strategy, big data, SEO, PPC, CRM, project management - just to name a few! We are pleased to introduce Sasha from SlotVibe Partners and Santiago from Cyber.Bet Affiliates as this issue’s GPWA Affiliate Manager interviewees. While Sasha is relatively new to iGaming, her passion for her job is clearly evident and is a primary reason why she is flourishing. As for Santiago, the Argentinian is a 14-year veteran of the industry, but it’s quite clear that he is equally enthusiastic about his role. Sasha and Santiago also share the desire to create long, lasting and mutually beneficial affiliate partnerships, so we’re quite sure you won’t be disappointed if you introduce yourself at the next industry conference. Meet the Affiliate Managers H e a d o f A f f i l i a t e s G P W A t i m e s . o r g 60