generation, which doesn’t want to wait 90 minutes for something to happen - arguments that make you think. The situation with the 2020-21 pause in sports proved us right. That is why 1xBet has built a top line of partnerships with esports organizations and leagues. ESL tournaments are worth huge amounts and feature wildly popular teams like MIBR, Team Spirit and OG. We see how much attention they attract — both in terms of betting and broadcast viewership. The prize fund of The Dota 2 The International 2022, an annual esports world championship tournament established in 2011, was $8.8 million at the beginning of September, and then in a couple of weeks it exceeded the $11-million mark. For comparison, in tennis the prize pool for the 2022 U.S. Open was $60 million for the men’s and women’s tournaments combined. The gap will shrink every year, and this trend can no longer be stopped. Bookmakerswill seriously invest in unique products There are two important directions in this regard. The first is so-called virtual sports. With it, players don’t have to wait for their favorite teams to take the field in the Champions League or the NBA. Virtual teams, formulated by experts so that their strengths are close to reality, play against each other — and you can bet on the outcome of these matches. Unusual? Maybe. Promising? Absolutely. In fact, players, who like sports managers and simulators, have been interested in such products for a long time, and now you can also make money on it. Great! And the second direction is online games. This broad concept will include slots, live casino and innovative games. It is important that gambling does not have to be related to sports — anyone can play conditional blackjack or test their intuition by helping Sherlock Holmes win an online game. And a quality product geared in this direction will definitely find its fans. On the 1xBet website and apps, this is already happening. Taylor Howard is an affiliate manager at 1xBet, a leading bookmaker offering both online and offline betting services to players across the globe. 1xBet.com online sportsbook can be accessed by punters looking for a great variety of sports, in-play betting, live casino, online slots, lottery, financials, and many more. FORECASTING THE FUTURE Communication will always remain important and there will always be many who want to receive this communication through in-person betting activity. It’s like a movie — yes, you can watch just about anything online, but people continue to go to cinemas. G P W A t i m e s . o r g 22
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