GPWA Times Magazine - Issue 54 - November 2022

Collective Souls The GPWA has brought much joy to myself and our company over the last 16 years. One of the things we are most proud of is the community we have helped nurture and grow. The primary reason we have all been able to connect over the years has been our inherent joint interest in the iGaming affiliate marketing industry. However, we have grown to know each other for much more than just to talk about SEO, CPA or PPC. In many cases, we’ve been fortunate enough to become long-time friends, and the past few years have taught us all not to take our time together for granted. With that said, it has been a pleasure to see all of your smiling faces on a more regular basis at industry events over the last year. And we look forward to being at SiGMA Europe in Malta, 14-19 November, with this issue, our 54th edition, in hand. Speaking of building communities, that’s precisely the topic of this issue’s cover story as first-time contributor Catie Di Stefano explains why the pandemic hasmade creating a community-based atmosphere for your site’s visitors more important than ever. Elsewhere, we have a roadmap for affiliate success in Ontario’s newly launched iGaming market by Geoffrey Smorong from Income Access, while Taylor Howard from1xBet pens an article about how and why sports betting affiliates should be peeking through their crystal balls and into the future. We also present our regular dose of “departments,” including a lively photo gallery from Amsterdam, new and insightful gaming site rankings from, and we “welcome” another victim to the APCWWall of Shame. Of course, don’t forget to check out the latest member affiliate interviews and two new Q&As with sponsor affiliate managers. Since this is the final issue of 2022, we want to wish you all a strong Q4. Believe it or not, it won’t be long until we all congregate once again in London. But before booking your trip to ICE and iGB Affiliate, please remember that a subscription to the GPWA Times Magazine is free! Visit so you don’t miss another issue! Sincerely, Michael Corfman SUBSCRIPTIONS For a FREE subscription to the GPWA Times Magazine, visit ADVERTISING To advertise in the GPWA Times Magazine, please e-mail: ISSN 1941-9872 (print) ISSN 2834-2348 (online) Executive Director: Michael Corfman Program Director: Anthony Telesca Program Manager: Maria Florides Member Services: Richard Bard Nancy Troy Marketing Director: Andrea Mullaney Editor-in-Chief: Gary Trask Associate Editors: Dan Ippolito Jarrod LeBlanc Designers: George Choi Zoran Maksimovic´ LETTER FROM THE DIRECTOR 4 G P W A t i m e s . o r g