GPWA Times Magazine - Issue 54 - November 2022

For some, the path to one’s career isn’t clear cut, but rather by happenstance, as is the case with two of this issue’s affiliate interviewees, “Theratman” and “peter-burton.” For others, the path is just a natural progression, as is this case with “ocreditor.” Despite the roads each took to get where they are, they all have something in common. They not only enjoy what they’re doing, but they also want to help future generations with their knowledge. In the following pages, you’ll read about their similar beliefs on SEO strategies, their experiences and adventures in the industry as well as quite a few unique and personal differences between the three. GPWA AFFILIATE INTERVIEW SERIES Tell us about your background and how you managed to become an iGaming affiliate webmaster. I studied IT engineering and marketing, and started betting when I was working as a junior manager in retail, sneaking off to the storeroom to make my soccer pool picks. From there, I did a career switch after a work injury and thought I’d try to get into the betting industry. I started as a call center agent for one of the big brands (there were six of us and one telephone!) and from there I moved into sports betting content marketing for a few years with the same brand. We’d all heard the affiliate stories and that’s where I started seeing the insane amounts of money the affiliates were making (these were different times). Eventually, I ended up on the dev team and we were servicing quite a few affiliate sites, and I was doing functional QA work. The work was somewhat dull and taxing, and that’s when I thought I’d run a QA process on some of the betting sites I personally used, and ended up with a few reviews, which I published on a blog. It grew from there and after that, I was given the opportunity to go full time, and then go into affiliate marketing with the site, that was around six to seven years ago. So, did it eventually turn into a full-time gig for you? It’s been full time for the last few years, and has been a work-from-home position, so not much Robert Koning - Theratman the Box Outside Sports bettor-turned-affiliate “Theratman” isn’t stressing the details as he and his team forma unique mixof skills Intro image by Maxx-Studio/Shutterstock G P W A t i m e s . o r g 42