GPWA Times Magazine - Issue 54 - November 2022

AFFILIATE MANAGER INTERVIEW SERIES NickGanter IguanaAffiliates Please tell us a little bit about yourself. Where are you from and where did you grow up? I was born in Georgia. Half of my life, I have played a variety of sports such as soccer, table tennis and billiards. In the winter I like to go to the mountains and snowboard. Extreme sports are in my blood. How did you get your start in the iGaming industry and how long have you been working in the industry? What other jobs have you held in the past? I can say that almost all the skills that I acquired during my life were very useful to me in iGaming. At about the age of 16, I began to be interested in the internet advertising market, I began to slowly dive into it. My first step was the creation and promotion of various thematic publics on Facebook with the further sale of advertising in them. These were simple publics with posts about cars for an audience of men and similar ones with recipes for women. During this period of my life, I began to test various tools for promotion. I learned how to work in Photoshop and Illustrator, put the first trackers on links and tried to track the effectiveness of advertising. As for work, I was always happy to learn something new, so I was happy to go where I was taken, if it was somehow related to online advertising or could help with this. So, in four years, I was able to work in different companies in such positions as copyWhile the two affiliate managers we interview for this issue are an approximately 37-hour car ride from each other, they’re actually much closer than that when it comes to their core beliefs. As you’ll read in the following pages, without trust and transparency neither Chris Crosby from Spinwise nor Nick Ganter of Iguana Affiliates feel they would be successful in their respective arenas. Both also have another thing in common: They understand the exhaustive and challenging work and commitment it takes to grow their brands and would be more than willing to share their thoughts with you at future industry conferences. Meet the Affiliate Managers G P W A t i m e s . o r g 58