GPWA Times Magazine - Issue 55 - February 2023

FROM THE FORUMS Is It Too Late to Re-Enter The Excerpts are presented in the following pages. To view the thread in its entirety, visit gpwa.org/454. For more forum posts, industry news, and complete archives of our weekly GPWA newsletters and the GPWA Times Magazine, visit GPWA.org. Can an affiliate who put his casino business on hold for nearly 10 years return to the industry and bring his sites back to life? That was the question posed by one of our members on the GPWA forums and the response from some of our most veteran iGaming affiliates was varied. *This thread was edited for clarity and length. G P W A t i m e s . o r g 34 Business? Affiliate Casino #1 goldcity 25 September 2022, 7:33 a.m. New Member Until about 10 years ago, I had a well-running casino-affiliate business, but suddenly revenues dropped, although the website traffic still remained good. However, in the following years I abandoned the websites. Is it still worth it to “re-activate” the old websites with a new design, new content and current SEO techniques? The sites are actually still active, but with very outdated content and design. Would it be worth the effort? “ Reply With Quote #2 Oliver Cooper 25 September 2022, 2:01 p.m. Public Member I don’t know about casino, but maybe better to start from the beginning. If it is new content, and not something that the old audience will be interested in, it’s better to focus on recruiting a new audience. “ Reply With Quote #3 Cash Bonus 25 September 2022, 5:03 p.m. Private Member It doesn’t hurt to try, instead of doing nothing at all about it. “ Reply With Quote

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