GPWA Times Magazine - Issue 55 - February 2023

TABLE OF CONTENTS Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll 34 From the Forums • 40 Affiliate Interview Series • 50 GPWA Seals • 56 Affiliate Manager Interview Series 62 Sponsors • 68 Wall of Shame • 70 Event Calendar Quality Content vs. Google Rankings Andy Heaford from discusses the balancing act between generating content for your affiliate site that satisfies the ever-evolving demand of the search engine giant. Photo Gallery – SiGMA Europe 2022 If you missed out on what’s being billed as the “mother of all conferences,” don’t worry as we captured all of the behind-the-scenes magic as 25,000 attendees packed the house in Malta for an iGaming event for the ages. Remembering Maria Florides The GPWA family lost a beloved member of its staff in November. In a tribute to Maria, we share some of the remembrances and condolences that poured in from colleagues and friends from the iGaming community. 24 What’s Next for Affiliate Marketing? One of the “Top 10 Most Influential Women in Gaming,” Lee-Ann Johnstone shares her knowledge about where she sees the industry going in 2023. 14 28 G P W A t i m e s . o r g 20 G P W A t i m e s . o r g 6