TABLE OF CONTENTS Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll • 16 From the Forums 34 iGaming Directory Rankings • 38 Photo Gallery • 50 Affiliate Interview Series • 58 Sponsors 60 Affiliate Manager Interview Series • 68 APCW Wall of Shame • 70 Event Calendar Parasite SEO Search engine optimization is under siege by this phenomenon, and Mike Litson, CEO of Greyheart Media, breaks down what it is and how affiliates could and should take advantage. Fallout and Analysis: The UK Gambling White Paper The anticipation of the UK Gambling White Paper is over. What lies ahead though for iGaming affiliates? UK gambling regulatory lawyer Melanie Ellis looks into the impact of the key changes. The Crypto Conundrum To use it or not to use it. That’s is the question Ron Mendelson, Director of Fast Offshore, will help you decide as he lays out the pluses and minuses for players, operators and affiliates. 30 AI for Affiliates Artificial intelligence has infiltrated the world of affiliate marketing and Hirequarters CEO Milan Novakovic discusses the strengths and weaknesses of AI created content. 20 46 24 G P W A t i m e s . o r g 6
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