GPWA Times Magazine - Issue 56 - July 2023

AFFILIATE MANAGER INTERVIEW SERIES The quote, “You’re always one decision away from a totally different life” exemplifies how each of this issue’s affiliate managers got their start in the industry. As you’ll read in the following pages, that’s not the only similarity between Alona Sereda of Playfina Partners and Helen Reginia from MioMedia as both not only strive to be best in the iGaming industry, but they both also find it very rewarding to help their team members grow both professionally and personally. If that weren’t enough, Alona and Helen value physical activity, travel and a sense of adventure that helps them near and far while on the journey, literally and figuratively, in the world of iGaming, and they’d be more than happy to share these thoughts and more at future industry conferences. Meet the Affiliate Managers Please tell us a little bit about yourself. Where are you from and where did you grow up? I was born and raised in Ukraine. I strongly believe that it’s a country of talented people, beautiful nature, and high level of services that make it a desirable destination for tourists and a great place to live. In 2021, I relocated to Cyprus, but I must confess that adapting to the island lifestyle proved to be quite challenging in the beginning. Being a native of Ukraine, how has the Russian invasion affected you professionally and, more importantly, personally? The Russian invasion of Ukraine was a tremendous shock to me and to all Ukrainians. We never imagined that such a terrible war could occur. Since the 24th of February 2022, it has felt like time has stopped, and the war is the only thing we can think about, even if we are far away from the country. It is difficult to express the pain that we all feel for the people who were forced to leave the country. So many innocent people, including children, have lost their lives, and many more have been injured. It is heart breaking to witness. To be honest, only work keeps me from losing my mind during these dark times. However, I’m pleased with the fact that the entire civilized world supports Ukraine, and we are fighting for our freedom and the freedom of all of Europe. I hope that this bloody, brutal war will end soon and people will live in peace. Alona Sereda PlayfinaPartners G P W A t i m e s . o r g 60