15 G P W A t i m e s . o r g #1 CASINO GOD 8 August 2023, 8:05 a.m. Private Member Regarding domains, do any of you have unique domain names that evoke thoughts of casinos, like “casino-xx” or “online-casino-yy?” I’m especially interested in hearing from those who have had success with SEO. Does the domain name genuinely aid in SEO? Alternatively, for those of you achieving good results without unique domain names, could you share what has been beneficial in your experience, within what you’re comfortable revealing? “ Reply With Quote #2 chaumi 8 August 2023, 6:19 p.m. Private Member I saw a test (carried out by a highly respected source) a couple of years back that showed/ proved that an exact match domain (or a domain with keywords in it) performed better that one without (on the same subject, and with equally strong on-point content and structure, links etc.). Indeed, that test also showed that a hyphenated keyword domain also performed better than (the same) one without hyphens. Whether that’s still the case, only someone that’s done it recently will know. And then, whether it’s the same tomorrow or the day after is anyone’s guess (because the algorithms can change daily, or in one hit in a major update). There’s some obvious logic to this. Keywords in a URL tell (in addition to the on-page content and other markers) a search engine what the page is about. So, theoretically, if you have onlinecasino.com, there is a boost (of some sort, impossible to quantify) that tells the SE it’s about online casino. You then build a page onlinecasino.com/bonuses, now that tells a marker it’s about “online casino bonuses.” What real value that boost has is questionable (and certainly that would only have any real value as an addition to on-page content that talked with authority about ‘online casino bonuses’), but it’s very likely still an added positive in the eyes of an algorithm (as well, potentially, as a user’s/searchers eyes). Would it then have an advantage of any sort over xyzxyzxyz.com/ online-casino-bonuses if the content/SE signals were equally strong on both? Very likely not, I’d suggest. When the algorithm has enough info to know what the page is about, it knows what the page is about. You will hear from EMD supporters and those that have a totally different view. I think there have been other threads in the past debating the same question. Very difficult to prove either way, too many other factors can influence performance. The EMD lovers (personally, I am one) will always believe they have extra value, the naysayers will always argue against it. Both will have examples that support their belief, but (I think) it would be daft for either one to stand up and say (with any degree of certitude) that the opposing view to theirs is wrong. “ Reply With Quote #3 universal4 8 August 2023, 6:33 p.m. Forum Administrator Good research, chaumi. I agree doing such tests are very difficult based on some of the following. Were they using the same keyword? Were the domains/ sites created the same day? Did they have backlinks from the exact same sources and pages, even if both sites had good and strong content? If the content was not 100% duplicated (obviously you would not want that), (obviously you would not want that) one of them might have had a little better content. Agree that having keywords in the domain can and likely does help a small amount, as long as many other factors are covered. I do think that when it comes to getting a start, online-casino.fake is on a little better footing then xyzxyzxyz.fake. Interesting about the hyphens, since some folks will jump up and down and say that is the worst thing you can do in a name. And you are correct, we have discussed this quite a number of times over the years. “ Reply With Quote
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