Online Casino Content Matthew Showell is a content expert with more than 15 years in poker, casino and sports betting. As CEO of the growing B2B content company Snap Call Media, Showell helps affiliates and operators reach their goals with awesome iGaming content. • Original, high-quality video enhances brand trust by adding depth and authority to your brand image • Authentic-branded content channels are also powerful tools for brand reach, awareness and consideration. These goals are typically more important for operators and game developers although some affiliates are beginning to focus more on brand building and brand marketing Casino Content Compliance Another important factor in planning successful casino content is compliance. Different jurisdictions have unique rules about advertising gambling services. The same goes for different video and social media platforms. Regulating bodies create guidelines that are based around consumer protection. These typically include points like not appealing specifically to minors or other vulnerable populations, not relating gambling to luck, and generally focusing on responsible gambling practices. Additionally, specific platforms like YouTube have their own guidelines about gambling content and promoting gambling operators and affiliates. The bottom line is that understanding and complying with all the rules is an important part of protecting your investment in branded casino content channels. Online Casino Spreading, Casino Content Following It won’t happen overnight, but the general expectation is that more states will regulate online casinos in years to come. While investing in casino content channels now may seem geographically limited, it’s a longterm play that will position brands well as more states come online. Although less well understood, casino content works for the same reason sports content works. The game is exciting, visual and people are genuinely entertained by the drama and the characters. It’s going to be exciting to watch the next innovations in casino content and entertainment in the years to come. High-quality casino video as an SEO element on the page is becoming more common and well understood. Not only can it make a positive impact on metrics like time on page, it alsomakes pages more visible in SERPs by appearing as a thumbnail, in video carousels and in video search results. G P W A t i m e s . o r g 28
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