GPWA Times Magazine - Issue 57 - November 2023

increasingly intrigued by the intersection of cryptocurrencies and online betting. As I delved deeper into the world of cryptocurrencies and learned about blockchain technology, I became fascinated by the principles of decentralization, transparency, and security that underpin this innovative field. I also recognized the immense potential of cryptocurrencies in revolutionizing various industries, including finance and online gaming. The crypto gambling space, in particular, caught my attention due to its unique challenges and opportunities. Given the relatively nascent state of the industry at that time, trust and transparency were critical concerns for both players and operators. It became evident to me that there was a need for a reliable and unbiased source of information for crypto gamblers. Motivated by these insights, I decided to combine my passion for cryptocurrencies with my desire to create a valuable resource for the crypto gambling community. This led to the launch of BTCGOSU in 2020, where I could provide players with honest reviews, guides, and insights while promoting trust and fairness in the crypto gambling ecosystem. Since then, I’ve remained actively involved in the cryptocurrency industry, continuously learning and contributing to its growth. What did you do prior to getting into the crypto and gambling industry and how did those experiences help shape your trajectory to where you are today? I worked in corporate customer service—a world apart frommy current gig. But those skills in communication and problem-solving came in handy. Before BTCGOSU, I helped translate crypto websites and dabbled in marketing on bitcointalk. What are some of the biggest myths or misconceptions about crypto casinos and crypto in general? A common myth is that crypto is fully anonymous — it’s not. Another is that all crypto casinos are unregulated, which isn’t true. And many think crypto gambling is a rollercoaster; it can be, but the speed and lower fees often make it worthwhile. Your site features a blog section that is updated daily. How do manage the content and how important is having fresh content on an affiliate website? We carefully plan our content strategy, create quality posts, and optimize for SEO. Fresh content keeps users engaged, helps with SEO, and establishes our authority. It’s a big deal in the affiliate world. Do you have any staff members or do you use any freelancers? I’m a one-man show, but I collaborate with freelancers for content creation. The crypto community, especially Bitcointalk, has been incredibly supportive. You also offer a GOSU newsletter? How often is the newsletter sent out and how effective is it for attracting traffic to your site? Our newsletter’s potential hasn’t been fully realized yet. We have many subscribers, but we’re working on improving its frequency and content. Newsletters are a powerful tool for engagement and traffic. What is your approach to SEO? What work do you put in to continue to develop your SEO strategy? Our approach to SEO at BTCGOSU is primarily centered on delivering the best possible information and value to our users. While we recognize the importance of SEO in reaching a wider audience, our primary focus is on providing comprehensive and honest guides, reviews, and resources related to crypto gambling. We believe that by offering high-quality content that genuinely helps our users make informed decisions in the world of crypto gambling, we can build trust and credibility in our niche. Our users’ satisfaction and trust are paramount to us. That said, of course, we follow SEO best practices too. Our commitment to continually developing our SEO strategy involves staying updated on industry trends, analyzing user feedback, and adapting our content to meet the evolving needs of our audience. We believe that a user-first approach ultimately leads to long-term success in both SEO and user engagement. Your site offers a third-party Provably Fair technology, which enables players to verify bets and ensure they are not manipulated. What made you add this to your site? How does this technology work? We added the third-party Provably Fair technology to BTCGOSU because we understand that trust and fairness are paramount in the world of online gambling, especially when it comes to cryptocurrency-based casinos. The technology is designed to offer players an additional layer of transparency and confidence in the games they play. Provably Fair technology works by allowing players to independently verify the fairness of each game round’s outcome. Here’s how it typically works: The future of cryptocurrency in the iGaming industry is bright, with continued growth and innovation expected. However, it will also be essential for the industry to address challenges related to regulation, security, and responsible gambling to ensure a safe and enjoyable experience for all participants. 59 G P W A t i m e s . o r g