These are some examples of the simple questions your audience might ask. On top of that, answer questions about important topics by creating a Wiki, offering tutorial videos, and anything else that your resources allow. This will make a difference and at the same time if your content provides educational resources, you will be on the road to success! Find Your Niche Imagine a country with 200 million people. Do you think all of them have the same taste? Of course not! So, find your niche. What I mean by that is there might be a province in Brazil that is full of fans of a certain fútbol club, or perhaps they love another certain sport or team. This can be your entrance to engage that niche audience. It is more optimal to try and reach one million people consistently rather than 200 million sporadically. So, do your research and get as much information about the preferences of sports, tastes and different cultures and structure and create your site to reflect that audience. Moreover, if you can conduct short interviews about local sports that offer tips and strategies, that will be a win-win. Engage fans by creating a polls or raffles, so users can interact with your website and feel more engaged. Social Media Did you know that in Brazil internet penetration was 84.3% in 2023 with users spending an average of eight hours a day online, mostly on social media? The number of internet users in the country has been forecast to continuously increase between 2024 and 2028 by a total of 35.9 million users with Facebook, YouTube, Instagram, TikTok the most popular social media channels. Creating video content for the right channels for the optimal audience can be very effective. Latin America users love sports news and you can take advantage of that. Create memes, short In a significant turn of events, Brazil and Chile both announced pivotal legislative changes in December that could redefine the Latin American gaming landscape. Brazil’s Chamber of Deputies voted to approve Bill 3,626/2023, signaling the regulation of sports betting and reintroducing iGaming into the legislative framework. The approval, following a decisive vote on 21 December, sets the stage for comprehensive iGaming regulation in 2024. As this magazine went to press, the bill was being sent to the desk of President Luiz Inacio Lula da Silva, after undergoing significant amendments and opposition in the Senate. Most notably, the inclusion of iGaming was reinstated by the Chamber of Deputies despite the Senate’s prior removal. Other key points in the bill include a GGR capped at 12%, down from the proposed 18%, taxation on net winnings set once a year at 15%, and a requirement for licensees to pay an initial fee of up to BRL 30 million, granting operation rights for up to five brands. Meanwhile, Chile’s Chamber of Deputies embraced a bill to regulate iGaming, advancing the country toward a competitive online gaming market. The bill, which is headed to the Senate, grants extended powers to regulatory bodies such as the Superintendence of Casino Games, the Commission for the Financial Market, and the Internal Revenue Service. The bill introduces a unique GGR split, allocating 2% to support sports initiatives and there are strict measures against illegal operators, including advertising bans, banking restrictions, and ISP interventions. Also, online operators would be required to pay a CLP 64.2 million license fee, per platform. Legislative Leaps Brazil and Chile Set the Stage for iGaming Transformation 33 GPWAtimes.org
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