GPWA Times Magazine - Issue 58 - February 2024

St w u A i a t C r h t o CHn l u v a e r n i r t o s e n a r t G a io n a n d m N in a g o ’ m s i Barton Charting Horizons New n a seismic shift, Clarion Gaming announced late last year that it is relocating its flagship events for what it hopes will pave the way for unprecedented growth. Beginning in 2025, ICE London and iGB Affiliate will head to Barcelona after spending the last 12 years in London. Meanwhile, iGB L!VE leaves its previous home in Amsterdam in favor of London. In the following pages, Clarion Gaming Managing Director Stuart Hunter and Naomi Barton, Portfolio Director for iGB Affiliate and iGB L!VE, discuss the strategy behind the moves, the intricacies of the decision-making process, and the anticipated positive impacts on the entire industry they expect to arise from the new host cities. Illustrations by Katsiaryna Kashtalyan / Shutterstock 46