This year’s iGB Affiliate event held in February not only marked the end of a remarkable 12-year chapter in London but also set the stage for a bold new direction as it transitions to Barcelona. Beginning in 2025, ICE and iGB Affiliate will relocate to Barcelona, while iGB L!VE will move from Amsterdam to London, continuing to capitalize on the city’s status as a key iGaming hub. Post-show research from iGB Affiliate 2024 paints a picture of overwhelming success and anticipation for the future. An impressive 93% of attendees expressed their intention to return next year as the event moves to Barcelona, with 92% reporting high satisfaction. Exhibitors and sponsors echoed this enthusiasm, with 97% planning to participate in 2025, placing iGB Affiliate in the top 3% of events surveyed by Explori. Moreover, 88% of visitors and 89% of exhibitors agree that the event significantly contributes to industry advancement. The excitement surrounding the event is palpable as it looks forward to its journey in Barcelona. But before we close the book on London, please enjoy the vibrant images in the following pages that perfectly capture the final iGB Affiliate event held in The Big Smoke. GPWAtimes.org 35 Photo by Luke Dyson
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