What is your approach to SEO? How much time do you specifically spend on SEO for your sites on a weekly basis? I spend far too little time on SEO. That is mostly because I have other more pressing issues. When I am writing a piece of content, I decide what the keywords will be beforehand and write it based on those. I don’t obsess about it though. I used to concentrate on creating witty, well-constructed articles that would make an enjoyable read. Now, sadly, for my casino affiliate sites at least, it is more about function over form. I have learned how to use multiple SEO tools such as Semrush, Ahrefs, Neil Patel, Surfer SEO and others. This means that I am way more proficient than I was when I started. The thing about SEO is that you probably need to spend a considerable amount of time on that alone. I guess this is why SEO agencies are in such demand. Your sites also provide visitors the opportunity to play demos of slot games with an extensive menu of games to choose from. How many games do you have in your database? How helpful is the demo option for attracting and converting players? As of May 2024, I had around 12,800 slot games in my portfolio with more and more being added all the time. I don’t know if there is a critical mass for demo slots, but if there is I have more than enough now anyway. The demo slot games that are featured on top10slotsites.uk all come from Marc & Damian over at Slots Launch. They provide a WordPress plug-in which I have to say I thoroughly recommend. It may not be for everyone but it gives my site a new dimension and added interest. It’s too early to say whether it is helping to attract or convert new players, but it certainly isn’t doing any harm. There is a train of thought that says offering free slot game demos attracts the wrong type of player, and that there is no value in it. This may be true, but I tend to think that it encourages loyalty, and that certainly does have value. also offers an AI article writer. It is OK, it has some useful features, it certainly got me out of a hole. I don’t currently use it as I have been experimenting with ChatGPT, I probably will go back to it though. I have tried others. Jasper is a good AI tool. I like that it integrates with Surfer SEO. I used this when I was working with a lead generation agency. I was against any kind of AI initially but now I am a convert. Sadly, I cannot justify the subscription cost to go back to Jasper and Surfer SEO, but if that changes then I might. I do have another site, bigdealpromotions. co.uk. This is my PR and copywriting portal. I do not use AI for this site. All the blog posts and marketing material are 100% my own work. It does not make sense to use AI for a PR based site, and anyway I enjoy the writing process, and the research. I do not use freelancers, although I have used them when working with clients. Employing staff would be just a dream at this point. I am very much a happy little band of one right now. Is it true that “content is king”? How much organic traffic does your news section attract? Yes, this is still true today. The difference is that people mainly consume short-form content as opposed to longer format. In years gone by the only real way to consume content was to read a book. This was because the objective was to gain knowledge. In order to gain this knowledge, it was necessary to know everything about your subject. Today, the focus is more on entertainment. This, in turn, has led to shorter, easier-to-digest content. It has always amused me that 80% of the earth’s population holds the accumulated knowledge of human existence in the palm of their hand, yet mostly they are concerned with 30 second dog videos. I must admit though, I also love dog videos! Anybody that has ever read my written content is very complimentary. Is that because they are just being nice, or is it because I am a rare literary talent? I’ll let you decide. Ken about A little bit more Nicholas Shepherd His favorite books are: “The Origins of Totalitarianism” by Hannah Arendt and “From Russia With Blood: The Kremlin’s Ruthless Assassination Program and Vladimir Putin’s Secret War on the West” by Heidi Blake He is living in Brighton, UK His sites are top10slotsites.uk topcasinolists.uk He is from Birmingham, UK Birmingham photo by Pandora Pictures/Shutterstock; Brighton photo by NDLR PHOTONONSTOP/Shutterstock; Pad Kra Pao image by SoftSheep/Shutterstock. His favorite food is Asian food. Anything Chinese, Japanese, Korean or Thai. Especially Korean BBQ and Thai spicy pork stir-fry (Pad Kra Pao). 53 GPWAtimes.org
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