GPWA Times Magazine - Issue 6 - September 2008

Shop ‘Till You Drop 59 | GPWA Times Good affiliate managers build close and genuine relation- ships with each of their af- filiates, from raw beginners to seasoned experts. They will work hard to provide incentives and promotions to affiliates who have to meet a wide range of benchmarks. They’ll also develop personal- ized marketing materials such as landing pages and exclusive sign-up and bonus offers. Responsiveness All the affiliate management experience in the world means little without quality affiliate customer service. Browse popular affiliate fo- rums and blogs to check how committed affiliate managers are to the affiliate community, and e-mail affiliate managers directly, even before signing up, to discover how willing they are to work one-on-one. Pay close attention to how oth- ermembers in the affiliate com- munity speak about the affiliate program, and focus on pro- grams that have worked hard to build a good reputation. Dare to compare With more and more affiliate brands now represented across multiple affiliate programs, it’s no simple task choosing among them. Every affiliate and web- master has their niche area of ex- pertise.Justasnetworksaremore or less compatible with certain businessmodels, they can also be more or less suited to the needs of different affiliates. Some quick research, then, into each pro- gram’s industry expertise, part- nerships, software,management team and responsiveness can mean all the difference between having a profitable hobby and generating serious revenues. “In choosing the program that best suits you, consider grading each available program provider on industry experience, partnership scope, software capabilities, management expertise and customer service.” – Nicky Senyard, CEO, Income Access Nicky Senyard launched In- come Access in 2002 as owner and CEO, and has overseen notable enterprise growth and profitability every year since. Her solution-focused philoso- phy is the motivation behind the Income Access software platform and its affiliate man- agement services.