GPWA Times Magazine - Issue 6 - September 2008

Table of Contents 14 Rebecca’s 2008 GPWA Superlatives It’s the GPWA version of a high school yearbook as Rebecca Liggero scours the online gaming industry and makes her male and female selections for a wide variety of categories, including Most Talkative, Best Looking, and Sexiest. 20 ‘Places I’ve Played’ launched for affiliates A quick look at how webmasters can use this fun Facebook application to generate traffic and revenue. 34 Poker cleansing In our cover story, the GPWA sits down with the Catania Group, the company that has been asked by the Kahnawake Gaming Commission to investigate the cheating scandals at Absolute Poker and UltimateBet. 48 Marketing multiple brands Euro Partners explains the philosophy behind offering 13 different brands while describing what it takes to mange each one effectively. 52 Time Management 101 AffiliateClub.com’s Chris Taylor takes us through the typical day of an affiliate manager. 58 Dare to compare Income Access CEO Nicky Senyard looks at how operators use more than one affiliate network and what affiliates should watch out for. DEPARTMENTS 8 Webmaster News 10 By the Numbers 12 Cartoon Caption Contest 24 Event Calendar 26 Affiliate Interview Series 40 Affiliate manager interviews 50 GPWA Sponsors 54 GPWA seal approval program 56 From the Forums GPWA Executive Director: Michael Corfman Marketing Director: Andrea Mullaney ProgramManager: Steven Corfman Program Coordinator: Teresa Adam SeniorAccountManager: Rebecca Liggero Account Manager: Eric Almquist GPWA Times Magazine Managing Editor: Vin Narayanan Senior Editor: Gary Trask Copy Chief: Bill Riley Designer: George Choi Advertising To advertise in the GPWA Times, please e-mail: sales@gpwa.org Subscriptions To subscribe to the GPWA Times, simply register at gpwa.org and provide your mailing address. It’s FREE! ISSN 1941-9872 Letter from the director H ow do you like our great new look?! With this issue of the GPWA Times Magazine, the sixth, we’re delighted to present you with a more streamlined publication, one with dramatically enhanced produc- tion values. So what do you think? As always, your feedback is very much appreciated. T his issue is being released to coincide with the opening of the GPWA Confer- ence being held September 24 and 25 in the Affiliate Zone during the European iGaming Conference and Expo in Barce- lona. This unique “showwithin a show” is part of an effort to bring the affiliate and the general iGaming communities together for the first time ever. We’re proud to be involved in this endeavor, and we’re thrilled that so many GPWA members will be there! Our cover story takes a close look at the extraordinary measures the Kahnawake Gaming Commission is taking to get to the bottom of the “superuser” scandals at Absolute Poker and UltimateBet – an investigation with which AP and UB and their parent company are fully cooperat- ing. This issue also includes a superb assortment of affiliate and affiliate manager interviews, plus you’ll have the opportunity to tag along with Chris Taylor of Affiliate Club as he takes you through one day in the life of an affiliate manager. And be sure to read the “Places I’ve Played” piece, where you’ll see how the first Facebook application created for online gambling affiliates will increase your revenue along with the traffic to your portal sites. Last – but never, never least – Rebecca Liggero shares with us the results of her scholarly research into what makes some members of the GPWA community and assorted hangers-onmore “superlative” than others. Not that I really care, but I couldn’t help noticing that I’mnot listed as superlative in any category – not even “sexiest” or “best dressed.” (Note to self: Keep an eye on RL.) Sincerely, Michael A. Corfman GPWA Executive Director GPWA Times |