Are you a licensed affiliate in the US or Canada? GPWA MEMBER POLL Affiliate licensing varies greatly across North America. In the U.S., you need individual state registrations. In Canada, a single registration with the Alcohol and Gaming Commission of Ontario is sufficient. However, the process can be complex and costly, depending on the location and type of affiliate agreement. For instance, in New Jersey, revenue share affiliates face extensive background checks and a hefty licensing fee. In a recent GPWA poll, we asked our members if they are a licensed affiliate in any state in the U.S. and/or Ontario, or if they plan to become one in the future. Nearly half of those who responded indicated that they are not currently licensed in either market and have no plans to do so. After that, the results were quite varied. Below you’ll find the complete results of the poll and a sampling of feedback from our members. For more details regarding this poll and to view all of the feedback, visit gpwa.org/477. Comments from GPWA members MJM PRIVATE MEMBER At this point, I would advise people to not get licensed and skip the U.S. market unless you have massive traffic to offer and can leverage that into deals with operators. Getting licensed means nothing, operators are increasingly unwilling to work with small affiliates. TheFisherman BRAND NEW MEMBER Agree (with MJM). This statement counts for other markets too. Some operators (mainly the big ones) always seem to overlook the small guys. But they forget that a seedling can grow into a massive tree. bpmee PRIVATE MEMBER As a small affiliate, it’s been a disappointment. I actually thought operators would be eager to work with someone willing to get licensed. I also thought operators would offer more generous marketing agreements, competent account managers, and robust backends. 48%No, and I have no plans to become a licensed affiliate in any U.S. state or Ontario 16%No, I am not currently a licensed affiliate but plan to become one in one or more US states, but not in Ontario 12%Yes, I am a licensed affiliate in one or more US states, but not in Ontario 12%Yes, I am a licensed affiliate in one or more US states and Ontario 8%No, I am not currently a licensed affiliate but plan to become one in one or more US states and Ontario 4%Other 12 GPWAtimes.org
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