A monumental shift could be coming to the world of search engines, with the ripples reaching the shores of the iGaming industry. After months of speculation, OpenAI confirmed in July that it would add a search engine to ChatGPT. As a new player, SearchGPT promises to deliver a more conversational and ad-free search experience with concise answers and context retention. Shortly after the announcement, GPWA private member, “wonderpunter,” asked on the GPWA forums if this new AI creation could truly disrupt the search engine game. The spirited discussion that ensued saw fellow members expecting a bright future for natural language search, envisioning a world where AI-powered engines become the go-to for quick answers and tailored information. Others remained skeptical, pointing to Google’s dominance and questioning if SearchGPT can truly capture a significant share of the market Excerpts of the thread are below, but to view the thread in its entirety, visit gpwa.org/478. To read thousands of other forum posts like this one, plus industry news and complete archives of our weekly GPWA newsletters and GPWA Times Magazine, please visit GPWA.org. *This thread was edited for clarity and length. Is a Google killer? SearchGPT FROM THE FORUMS GPWAtimes.org 14
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